Case 01 · Luxury retail
Six stores. One view of every customer.
The brief
A family-owned perfume and cosmetics retailer with six stores
A long-established family business selling designer fragrance and cosmetics from six stores, known for the advice of its in-store makeup artists and skincare specialists. Moving online, it needed a store that carried that service to the web instead of competing with its own shops.
The AI upgrade
Every store knows every customer
Each of the six stores knows its own regulars, stock and specialists, but nothing is shared. Every day staff answer the same shade and availability questions by phone and email, ring other stores to check stock and put items aside, and take consultation bookings by hand. A customer who asks online about a shade, or buys a fragrance in one store, is a stranger in the next. Every question that waits for an answer is a sale that can go elsewhere.
A stock question becomes an item held in a named store within minutes, and about 20 hours a week back across six store teams.
